The first time I caught a glimpse of the Colt45 ad, I did a double take. A woman in a two-piece swimsuit is admired by the guys in the beach but one of their friends say she would’ve looked better had she chosen different colors or something like that. And then his friends look at him funny and a big beer bottle lands on him from nowhere and I guess it’s safe to assume that he gets buried in the sand.
My niece, who saw my reaction and understood what I was thinking, told me there’s another one from Colt45, and that one was worse. Indeed!
Four (not sure if there’s 4 of them) men are watching a game on TV when one of the guys’ phone rings, he goes out to take it and says he missed whoever is calling in a cooing manner. And then the big beer bottle does its thing again.
Ok, let me think it over. Who the hell came up with the concept? Who, in this age of sexual revolution, gender sensitivity and call for equality, came up with an ad that makes people take a 360-degree turn? I know all about classical conditioning and the power of the media. It may sound frivolous but it’s very powerful. Reminds me so much of the Marlboro Man. You know how its subtle depiction of a man–a cowboy romanticized–has influenced the smoking habits of millions of people? I mean, it’s subtle but it’s there. You can’t miss it. And now this?
I have a close friend who is a kick-ass graphics guy. He knows magenta, teal, burgundy, mauve and those other colors in between. He can name them all better than I can. And he can be the worst critic in the land when it comes to hairstyles, clothes and makeup. I have news for you, he’s no softie. But does that mean he’s not acting the way real men should?
As a woman, I would always want a guy who can say he loves me any time and be all cheesy every now and then. I’m sure all women could relate to that “want”. I’m not one of those who like to torment their men by asking them to say i-love-yous over the phone loud enough for their friends and family to hear to test if they’re “proud” of the feeling or if they honestly love them. No, that’s overboard. That’s so juvenile.
Colt45, the beer, is strong. Well, for me, at least. It’s the kind of beer that you can drink a lot of when nothing else is on stock, on one of those drinking sessions with friends, and get a really bad hangover the morning after. I mean, I’m speaking for myself but I know quite a few who feel the same.
If it wants to sport a macho look, I get it. But they could’ve done something better. Why go this low?